The first one I saw was sitting high in a tree watching over
The idea for Nice Laundry came while Choi and his co founder Phil Moldavski were working side by side at LivingSocial. Moldavski would often show up to the office with what Choi says were «ratty white Adidas dress socks.» Choi a self described sock connoisseur convinced Moldavski to upgrade his sock collection, but the difficulty
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