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buy canada goose jacket cheap NEW YORK (Reuters Health) Less than half the claims in ads from top ear, nose and throat journals are backed by data referenced by the advertiser, a new study finds. buy canada goose jacket cheap
That a problem, some experts say, because such ads are known to sway how doctors treat their patients.
canada goose deals a result, people could be getting information that is misleading, said Dr. Jeffrey Spiegel, a head and neck surgeon at Boston University, canada goose coats who led the work. doesn Canada Goose Jackets have to lead Canada Goose Parka to actual harm, but it can still be wasted time and effort. canada goose deals
The study jibes with cheap canada goose uk findings in other areas of medicine and stokes an already heated debate among editors of medical journals, the main lines of communication between doctors.
The global drug market is expected to hit $1.1 trillion in 2014, and it estimated that drugmakers generate canada goose uk black friday $2 to $5 for each dollar spent on advertising buy canada goose jacket cheap in medical journals which might canada goose coats on sale explain why they spend nearly twice as much on promotion to doctors than to consumers.
buy canada goose jacket While most journals carry ads, a few have decided to ban them. Last February, for instance, editors from Emergency Medicine Australasia pulled the plug on ads, arguing they with the ethical duty of doctors to provide sound, unbiased advice for their canada goose clearance patients. buy canada goose jacket
But others say ads may help busy doctors stay abreast of the latest development in their field.
Canada Goose Jackets think the ads do serve a role, said Dr. Richard M. Rosenfeld, editor in chief of Otolaryngology Head and Neck Surgery, one of the journals whose ads were reviewed in the new study. Canada Goose Jackets
times readers are alerted to a product they might not have discovered otherwise, Rosenfeld added.
TRADE GROUP CALLS FOR ACCURACY That sentiment resonates with Pharmaceutical Research and Manufacturers of America (PhRMA), a canada goose store trade association.
believe that advertisements about prescription medicines can service the public health in a variety of ways, including increasing awareness about diseases and available canadian goose jacket treatment options, the group said in an uk canada goose outlet emailed statement.
why the PhRMA Guiding Principles clearly state that information canada goose uk outlet in advertisements be accurate and not misleading, should make claims only when supported by substantial evidence, should reflect balance between risks and benefits, and should be Canada Goose Online consistent with FDA approved labeling.
Canada Goose online But the new study, in Archives of Otolaryngology Head Neck Surgery, questions whether some companies are living up to those standards. Canada Goose online
Spiegel and his colleagues chose a sample of 50 claims from ads in four top ENT journals and sent them to five ENT doctors for review. The reviewers then compared the claims to the references listed in the ads.
canada goose coats on sale The researchers found a third of the claims were supported by the referenced data. But 12 percent of the time, the data actually contradicted the claims. canada goose coats on sale
When asked canada goose uk shop if the claims had enough backing to support treatment decisions, the answer was canada goose factory sale no 58 percent of the time.
canadian goose jacket Spiegel said that is problematic, because for a busy doctor one line glossy ads are much canada goose black friday sale easier to use than long scientific articles. canadian goose jacket
Canada Goose sale fact is that the scientific literature is copious and much of it is somewhat obscure, he told Reuters Health. Canada Goose sale
canada goose black friday sale WHAT AN AD? Still, Rosenfeld said the new results were canada goose not clear cut, because the five expert Canada Goose Outlet reviewers often couldn reach consensus on which claims held up. canada goose black friday sale
canada goose store fact that they uk canada goose can agree reflects the nature of what an ad is, Rosenfeld said. problem is that we attempting to cheap Canada Goose provide a level of precision to canada goose outlet something that was never intended to be precise. Ads are intended to attract interest. Drug and Food Administration told Reuters Health it regularly reviews the claims in Canada Goose Coats On Sale promotional materials from drug and device makers and objects to claims it finds unsubstantiated. canada goose store
canada goose clearance sale But with tens of thousands of claims submitted to the FDA each year, Spiegel and his colleagues suggest the system might be overwhelmed especially since there is no requirement for claims to be vetted before they published. canada goose clearance sale
Canada Goose Outlet The FDA did not comment on whether or not this is the case. Canada Goose Outlet
canada goose coats Given that backdrop, Spiegel proposed that journal editors take responsibility by reviewing ads before they print them. canada goose coats
it would be appropriate for the medical journals to go the extra distance and help its readers by rating the ads, https://www.alifeoutofdebt.com he said.
HOW MUCH MONEY DO THEY BRING IN? Dr. Paul Levine, editor in chief of the Archives of Otolaryngology Head Neck Surgery, said he has no role in reviewing ads, the revenue from which isn
canada goose His journal contributed ads to the buy canada goose jacket new study and also published the findings. canada goose
cheap Canada Goose While Levine said he thinks promotion to physicians is an important topic, canada goose clearance sale he added that he still isn sure how to best deal with it. cheap Canada Goose
Canada Goose Parka need to figure out a methodology to better evaluate the veracity of these ads, he told Reuters Canada Goose online Health. is implied in the study is that it everybody responsibility to ensure that claims of any type are in Canada Goose sale fact true Canada Goose Parka.